The marketing approach that is most effective today for a small business is ________.
A)mass marketing
B)market segmentation
C)niche marketing
D)individualized (one-to-one)marketing

Question

Quizplus · Accepted Answer

For a small business, niche marketing is generally the most effective approach as it allows the business to focus on a specific segment of the market that may be underserved or not targeted by larger competitors. This approach allows the business to tailor their marketing efforts to the specific needs and preferences of their target audience, which can lead to increased customer loyalty and sales. Mass marketing and individualized marketing may not be feasible for a small business due to limited resources, while market segmentation may still be too broad for a small business to effectively target their marketing efforts.

The Marketing Approach That Is Most Effective Today for a Small