A key customer benefit of a product or service that sets it apart from the competition answers the critical questions every customer asks: "What's in it for me?" and is known as ________.
A)its brand identity
B)the unique selling proposition (USP)
C)total quality management (TQM)
D)branding

Question

Quizplus · Accepted Answer

The unique selling proposition (USP) is a key customer benefit of a product or service that sets it apart from the competition by answering the critical question of "What's in it for me?" It highlights the unique qualities or benefits of the product that make it stand out from the competition. Brand identity, branding, and total quality management (TQM) are important components of a product or service, but they do not specifically address the key benefit that sets it apart from the competition.

A Key Customer Benefit of a Product or Service That