The best companies seek to go beyond customer satisfaction, striving for customer ________.
A)automation
B)aggrandizement
C)apprehension
D)astonishment

Question

Quizplus · Accepted Answer

Customer satisfaction is important for any company, but the best companies go above and beyond to create a sense of astonishment or amazement in their customers. This is often referred to as creating a "wow" experience, and it involves exceeding customer expectations and providing a level of service or product quality that truly impresses and delights the customer. Companies that achieve this level of customer astonishment are more likely to build strong brand loyalty and generate positive word-of-mouth referrals.

The Best Companies Seek to Go Beyond Customer Satisfaction, Striving