The philosophy of producing a high-quality product or service and achieving quality in every aspect of the business and its relationship with the customer, with a focus on continuous improvement in the quality delivered to customers is ________.
A)total quality management, or TQM
B)time compression management, or TCM
C)bootstrap marketing
D)customer experience management, or CEM

Question

Quizplus · Accepted Answer

The description matches the concept of total quality management, or TQM, which involves a company-wide focus on quality and continuous improvement. Time compression management (TCM) focuses on reducing time-to-market, Bootstrap marketing is a term for low-budget marketing strategies, and customer experience management (CEM) emphasizes creating positive experiences for customers but doesn't necessarily incorporate the same focus on overall quality throughout the business.

The Philosophy of Producing a High-Quality Product or Service and Achieving