When a franchisee buys a franchise, she/he is purchasing the expertise and the business of the franchisor.

Question

Quizplus · Accepted Answer

When a franchisee buys a franchise, they are not only purchasing the right to use the franchisor's trademark and operating system but also the franchisor's expertise, support, and business model. This allows the franchisee to benefit from the franchisor's experience and knowledge to run a successful business.

When a Franchisee Buys a Franchise, She/he Is Purchasing the Expertise