The principle of putting a franchise's products or services directly in the paths of potential customers with smaller, less expensive outlets is called ________.

Question

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Intercept marketing is the principle of putting a franchise's products or services directly in the paths of potential customers with smaller, less expensive outlets. Cobranding is a marketing strategy that involves two or more brands collaborating on a product or service. Area development refers to a franchise agreement where the franchisor grants the franchisee the right to open and operate multiple units in a specific geographic area. Master franchise is a form of franchising where the franchisor grants the franchisee the right to operate a sub-franchising network within a specified territory.

The Principle of Putting a Franchise's Products or Services Directly