Creativity is not only an important source for building a competitive advantage, but it also is necessary for survival.

Question

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Creativity allows companies to innovate and adapt to changes in the market, which is crucial for staying competitive and relevant. In today's rapidly changing business environment, companies that are not creative and innovative can easily fall behind and fail to survive. Therefore, creativity is both an important source of competitive advantage and a necessary prerequisite for survival.

Creativity Is Not Only an Important Source for Building a Competitive