Blowfish Fisheries is considering hiring Hispanics to ensure the success of its newest products, blowfish enchiladas. The company expects that the additional cultural viewpoints will provide it with
A) cost advantages.
B) a marketing edge.
C) minority recruitment advantage.
D) cultural diversity.
E) a human resource advantage.

Question

Quizplus · Accepted Answer

Hiring Hispanics will bring in additional cultural viewpoints that can help Blowfish Fisheries market its new product, blowfish enchiladas, better. It can help the company understand the preferences and tastes of the Hispanic population better and create a product that resonates with them. This could give the company a marketing edge over its competitors that do not have such diversity in their workforce.

Blowfish Fisheries Is Considering Hiring Hispanics to Ensure the Success