Alex notices that sales of the company's best products are declining. He gathers together his sales staff to generate solutions to the decline in sales. He encourages all the participants to generate as many new ideas as possible and forbids anyone from criticizing or ridiculing the ideas of others. Alex is using
A) Blast! Then Refine.
B) trial and error.
C) generation.
D) group think.
E) brainstorming.

Question

Quizplus · Accepted Answer

Alex is using a technique called brainstorming where all ideas are encouraged and criticism is not allowed in order to generate as many new ideas as possible. This technique is helpful in generating creative solutions and encourages participation from all members of the group.

Alex Notices That Sales of the Company's Best Products Are