Ben Schumpert decides his company will start exporting and he wants to start at the most basic level. What action should Ben take to meet his objectives?
A) License the company's brand name and products to foreign manufacturers.
B) Contact Sears World Trade to find foreign consumers.
C) Open new facilities around the world.
D) Form a joint venture with a complementary company in a foreign country.
E) Sell the company's products to an export-import merchant.

Question

Quizplus · Accepted Answer

Selling the company's products to an export-import merchant is the most basic level of exporting. The merchant will handle the logistics of exporting the products, making it an easy starting point for a company new to exporting. Licensing the brand name and products to foreign manufacturers, forming a joint venture, or opening new facilities around the world requires a higher level of investment and commitment to exporting. Contacting Sears World Trade would be more applicable for a larger company with more experience in international trade.

Ben Schumpert Decides His Company Will Start Exporting and He