Mary Nettles works for a marketing and advertising firm. She must choose one ad piece from a number of potential ad pieces. To ensure that she makes the right decision, she should
A) put a brief description of each ad piece in a hat and draw one.
B) ignore any feedback that she gets from coworkers and consumers and make the decision herself.
C) gather information from coworkers and consumers on their reaction to the different ad pieces.
D) let her supervisor choose the ad piece.
E) discard all ad pieces and develop a new advertising campaign.

Question

Quizplus · Accepted Answer

Mary should gather information from coworkers and consumers on their reaction to the different ad pieces. This will give her a better understanding of how the ad pieces are perceived and which one is more likely to be successful. Drawing randomly from a hat or letting her supervisor make the decision may not be the best option as it does not take into account the feedback and opinions of those who are likely to be impacted by the ad piece. Similarly, discarding all ad pieces and starting from scratch can be time-consuming and costly. Thus, gathering information from coworkers and consumers is the best option.

Mary Nettles Works for a Marketing and Advertising Firm