Advertising is a paid nonpersonal message communicated to a select audience through a mass medium.

Question

Quizplus · Accepted Answer

Advertising is indeed a paid nonpersonal message that is communicated through mass media channels such as television, radio, print, digital, and outdoor media among others. The message is aimed at selectively reaching a particular audience with the intention of influencing their attitudes or behavior towards a product, service or idea being marketed.

Advertising Is a Paid Nonpersonal Message Communicated to a Select