R&P Inc.
R&P Inc. is an emerging company that wants to focus on personal selling, sales promotion, and public relations activities. R&P's management understands that personal selling is about the personal communication aimed at customers, but they feel that determining more specifics about the products they sell will allow them to better achieve their goal. Another important route they would like to take is to learn more about the various types of sales promotion. Finally, management would like to focus more on publicity-based PR. By concentrating on these areas, the company believes that it will be able to successfully create a promotional campaign.
-Refer to R&P Inc. R&P management knows that ____ is the most effective and least expensive means of communicating product information to a large number of individuals and organizations.
A) advertising
B) personal selling
C) sales promotion
D) public relations
E) corporate promotion

Question

Quizplus · Accepted Answer

Advertising is considered the most effective and least expensive way to communicate product information to a large audience, as it allows for wide reach and cost efficiency compared to more personalized approaches like personal selling or targeted strategies like sales promotion and public relations.

R&P Inc. R&P Inc. Is an Emerging Company That Wants to Focus