All of the following are examples of sales promotion except
A) rebate.
B) sample.
C) premium.
D) point-of-purchase display.
E) direct-response advertising.

Question

Quizplus · Accepted Answer

Direct-response advertising is a type of advertising that prompts an immediate response, such as purchasing a product or service. It is not considered a sales promotion because it is not a short-term incentive to encourage immediate sales. The other options (rebate, sample, premium, point-of-purchase display) are all examples of sales promotion, which are short-term incentives designed to encourage customers to make a purchase.

All of the Following Are Examples of Sales Promotion Except