Although research into what consumers view as important issues is expensive,it is the most productive way to:
A) define the advertising objectives.
B) analyze the advertising target.
C) determine the issues of an advertising platform.
D) determine the advertising appropriation.
E) select the media to be used.

Question

Quizplus · Accepted Answer

Researching what issues consumers view as important is the most effective way to determine the issues that should be emphasized in an advertising platform. By understanding what concerns and interests the target audience, advertisers can create messaging that resonates and connects with their audience. While the other options may also benefit from consumer research, they are not as directly tied to determining the issues that are most relevant to the target audience.

Although Research into What Consumers View as Important Issues Is