Advertising whose purpose is to increase the demand for all brands of a good or service is called
A) institutional advertising.
B) publicity.
C) selective-demand advertising.
D) primary-demand advertising.
E) public relations.

Question

Quizplus · Accepted Answer

Primary-demand advertising aims to create demand for an entire category of products or services rather than a specific brand. Its goal is to increase overall demand for the product category and encourage consumers to buy, regardless of the specific brand they choose.

Advertising Whose Purpose Is to Increase the Demand for All