Which of the following is the most selective advertising medium?
A) Direct mail
B) Magazines
C) Newspapers
D) Out-of-home advertising
E) Television

Question

Quizplus · Accepted Answer

Direct mail is the most selective advertising medium as it allows marketers to target specific audiences based on demographics, interests, and behaviors. This level of targeting ensures that the message is reaching the most relevant individuals, increasing the chances of a response or conversion. Magazines and newspapers may have a targeted readership, but they are still mass media, whereas out-of-home advertising and television have a broader reach and less targeting capabilities.

Which of the Following Is the Most Selective Advertising Medium