If Levi Strauss & Co. offers to pay JCPenney to have its jeans included in JCPenney's anniversary sale ad, this would be an example of _____.
A)a buying allowance
B)a bribe
C)cooperative advertising
D)point-of-purchase discounts
E)integrated advertising efforts

Question

Quizplus · Accepted Answer

This scenario describes cooperative advertising, which is a partnership between two or more companies to share the cost of advertising. Levi Strauss & Co. would be paying JCPenney to feature their products in an ad, which benefits both companies. A buying allowance would be a discount given to a retailer for purchasing a certain quantity or variety of a product. A bribe would be an unethical attempt to influence someone's actions. Point-of-purchase discounts are discounts offered to consumers at the point of sale. Integrated advertising efforts refer to a cohesive strategy that incorporates multiple channels and messages to promote a brand.