Advertising geared toward attracting not only customers but also potential investors and employees is classified as ____ advertising.
A) institutional
B) personal
C) selective-demand
D) political
E) comparative

Question

Quizplus · Accepted Answer

Institutional advertising is focused on building a positive image and reputation for the company or brand, making it appealing to not only customers but also potential investors and employees. Therefore, it is the best choice for advertising geared toward attracting not only customers but also potential investors and employees. Personal advertising is focused on promoting an individual (e.g. a celebrity), while selective-demand advertising is focused on promoting a specific product or service. Political advertising is aimed at promoting specific political candidates or ideologies, and comparative advertising is aimed at comparing a company or product to its competitors.

Advertising Geared Toward Attracting Not Only Customers but Also Potential