Advertising appropriations may be based on all of the following except
A) the ad agency's compensation.
B) executive judgment.
C) last year's sales.
D) what competitors spend on advertising.
E) next year's forecasted sales.

Question

Quizplus · Accepted Answer

Advertising appropriations are not based on the ad agency's compensation. The other options (B, C, D, and E) are all valid bases for determining advertising appropriations.

Advertising Appropriations May Be Based on All of the Following