Walmart is opening a new store in a shopping mall. It announces a grand-opening sale in the local newspapers. This type of advertising is referred to as ____ advertising.
A) primary-demand
B) comparative
C) institutional
D) reminder
E) immediate-response

Question

Quizplus · Accepted Answer

Immediate-response advertising is designed to elicit a quick response from consumers, such as attending a sale or event, which aligns with the grand-opening sale announcement.

Walmart Is Opening a New Store in a Shopping Mall