During the decline stage of the product life-cycle, the sales volume decreases sharply because of an increase in the number of competing firms.

Question

Quizplus · Accepted Answer

During the decline stage of the product life-cycle, sales volume decreases primarily due to market saturation, changes in consumer preferences, or technological advancements, not necessarily because of an increase in the number of competing firms.

During the Decline Stage of the Product Life-Cycle, the Sales