Brand equity refers to making all of a company's brands approximately equal with respect to brand loyalty.

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Brand equity refers to the value that a brand adds to a product or service, based on the perception of the brand in the minds of consumers. It is not necessarily about making all of a company's brands equal in terms of brand loyalty, but rather about building a strong and positive association between the brand and its target audience.

Brand Equity Refers to Making All of a Company's Brands