Buyers may relate price to quality. To such a buyer, a higher price for a product is an indicator of
A) suspicious pricing.
B) higher quality.
C) product availability.
D) poor image.
E) greater quantity.

Question

Quizplus · Accepted Answer

Buyers who relate price to quality perceive a higher price as an indicator of higher quality. This is a common consumer behavior where consumers tend to associate expensive products with being of higher quality.

Buyers May Relate Price to Quality