Lisa goes to a car dealership to purchase a new Honda Accord. She is not willing to pay the listed sticker price for the car, and she instead works with the salesperson and manager until a mutually satisfactory price is agreed upon. This is an example of ____ pricing.
A) differential
B) comprised
C) negotiated
D) reference
E) secondary

Question

Quizplus · Accepted Answer

Negotiated pricing involves both the seller and buyer discussing and agreeing upon a price that is satisfactory to both parties. This is different from reference pricing, where the seller sets a price based on a specific reference point, such as the cost of similar products in the market.

Lisa Goes to a Car Dealership to Purchase a New