Walgreens advertises the fact that Bayer aspirin may cost more but works no better than Walgreens own brand of aspirin. In this example, Walgreen's is competing on the basis of
A) selection.
B) packaging.
C) service.
D) price.
E) market share.

Question

Quizplus · Accepted Answer

Walgreens is competing on the basis of price by promoting its own brand of aspirin as a more cost-effective alternative to Bayer aspirin.

Walgreens Advertises the Fact That Bayer Aspirin May Cost More