A firm should have no more than one market segment in its marketing strategy.

Name: A firm should have no more than one market segment in its marketing strategy.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A firm can have multiple market segments in its marketing strategy. In fact, targeting multiple segments often leads to more opportunities for growth and profitability. However, it is important to ensure that each segment is distinct and has specific needs that can be addressed by the firm's products or services.

A Firm Should Have No More Than One Market Segment