A Marketing Plan Specifies an Organization's Resources,objectives,marketing Strategy,and Implementation and Control
A marketing plan specifies an organization's resources,objectives,marketing strategy,and implementation and control efforts to be used in marketing a specific product or product group.
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Q164: Examples of product ingredients of the marketing
Q166: Market segmentation means dividing consumers according to
Q167: Reseller markets consist of intermediaries such as
Q170: Within a market, a group of individuals
Q174: The pricing ingredient is concerned primarily with
Q182: A marketing information system is computer-based and
Q183: Organizations usually use only one method for
Q188: A firm's marketing activities are affected by
Q192: A marketing plan is a written document
Q198: Long-range marketing plans typically cover two years.
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