IRI,a marketing research firm,has been contracted by T-Fal to evaluate the market performance of a new line of cookware.Which of the following is not likely to be a step in IRI's research process?

Question

Quizplus · Accepted Answer

IRI's role is to gather and interpret the market data for T-Fal, but they are not responsible for making decisions about the acceptability of the cookware's market performance. This is ultimately up to T-Fal to determine based on IRI's findings.

IRI,a Marketing Research Firm,has Been Contracted by T-Fal to Evaluate