Your Best, Inc.
Christie worked for a retail company and noticed there were many things it could do better. She shared some of her ideas with upper management, but it did not want to do things differently. When Christie went home to talk to her husband, they both realized that, given her passion, it would be better for Christie to open her own business. After a lot of consideration, she decided to open a sporting goods store called Your Best, Inc. She also knew just where to open the store⎯right next to her hous
-Refer to Your Best, Inc. Christie thought about focusing on the four elements of the marketing mix. Which of the following is one of those elements?

Question

Quizplus · Accepted Answer

One of the four elements of the marketing mix is price, which refers to the amount of money customers are willing to pay for a product or service. Christie would need to consider pricing strategies for her sporting goods store in order to attract customers while also making a profit.

Your Best, Inc. Christie Worked for a Retail Company and Noticed There Were