When KFC Corporation decides on brand names, package designs, sizes of orders, and flavors of sauces and recipes, it is controlling which element of marketing mix?

Question

Quizplus · Accepted Answer

Product. The elements mentioned in the question, such as brand names, package designs, sizes of orders, and flavors of sauces and recipes, all pertain to the actual product or menu offerings of KFC.

When KFC Corporation Decides on Brand Names, Package Designs, Sizes