Morton Salt Company designs a single marketing mix and directs it at the entire market. The company is using the ____ approach.

Question

Quizplus · Accepted Answer

The undifferentiated approach involves designing a single marketing mix and directing it at the entire market. This approach is also known as mass marketing and treats the market as homogeneous, with all customers having the same needs and preferences.

Morton Salt Company Designs a Single Marketing Mix and Directs