Your Best, Inc.
Christie worked for a retail company and noticed there were many things it could do better. She shared some of her ideas with upper management, but it did not want to do things differently. When Christie went home to talk to her husband, they both realized that, given her passion, it would be better for Christie to open her own business. After a lot of consideration, she decided to open a sporting goods store called Your Best, Inc. She also knew just where to open the store⎯right next to her hous
-Refer to Your Best, Inc. In preparing a marketing plan, Christie should ensure that all of the following components are included except a(n)

Question

Quizplus · Accepted Answer

While a production schedule is important for managing the day-to-day operations of the business, it is not typically included in a marketing plan. The other components listed are critical for developing an effective marketing strategy.

Your Best, Inc. Christie Worked for a Retail Company and Noticed There Were