If Susan Sharpe, vice president of marketing, is at the stage in her market research where she is gathering information about the problem from published data and from people who have experience with the problem, she is at which stage?

Question

Quizplus · Accepted Answer

Susan is at the stage of making a preliminary investigation, which involves gathering information from secondary sources and individuals with experience related to the problem.

If Susan Sharpe, Vice President of Marketing, Is at the Stage