Kelly Warren owns a frozen yogurt shop. She has decided to focus her marketing efforts on health-conscious customers. Kelly is using the ____ approach.

Question

Quizplus · Accepted Answer

The concentrated approach involves targeting a specific segment of the market, in this case, health-conscious customers. This would be more effective than an undifferentiated approach where the marketing efforts are not focused on a specific target market. The differentiated approach would involve targeting multiple segments, while the target market approach is a general term used to describe any focused marketing effort. The marketing mix is a broader concept that includes product, price, promotion, and place in the marketing strategy.

Kelly Warren Owns a Frozen Yogurt Shop