Although all casual clothing ultimately provides the same purpose, companies such as The Gap strive to make their brand seem unique from the many other brands available on the market. The market for casual clothing can best be characterized as

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The market for casual clothing is characterized as monopolistic competition, which means that there are many sellers selling differentiated products that are close substitutes for each other. Companies like The Gap try to differentiate themselves from their competitors by crafting a unique brand image and style, but ultimately they are all competing for the same customers in a crowded market.

Although All Casual Clothing Ultimately Provides the Same Purpose, Companies