Which functional area is largely responsible for spanning the boundary of the organization to interact with customers?
A)Marketing
B)Finance
C)Operations
D)Information systems
E)Human resources

Question

Quizplus · Accepted Answer

Marketing is typically responsible for interacting with customers and promoting the organization's products or services, which requires them to span the boundary between the organization and its customers. Finance, operations, information systems, and human resources typically do not have as direct of a role in customer interaction.

Which Functional Area Is Largely Responsible for Spanning the Boundary