Generic strategies are concerned with:
A)The competitive tactics firms use to protect their competitive positions
B)How the firm intends to position itself to create value for its customers
C)Selection of the business areas in which the firm will compete
D)Functional strategies the firm will pursue
E)None of the above

Question

Quizplus · Accepted Answer

Generic strategies focus on how a firm intends to position itself to create value for its customers. This includes choosing to compete in certain business areas, but also goes beyond simple competitive tactics and functional strategies. The goal is to establish a unique value proposition and competitive advantage in the marketplace.

Generic Strategies Are Concerned With