Market penetration entails:
A)Vertical integration combined with horizontal integration
B)Modification of existing products to create new market segments
C)Acquisition of an organization in the same line of business
D)Forming a strategic alliance with a firm in a new business
E)Increasing market share in the current business through advertising,promotions,or a stepped-up sales effort

Question

Quizplus · Accepted Answer

Market penetration refers to increasing market share in the current business through various measures such as advertising, promotions, or a stepped-up sales effort. It does not involve vertical or horizontal integration, modification of existing products, acquisition of another organization or forming a strategic alliance in a new business.

Market Penetration Entails