Which of the following is most likely to be a source of sustainable competitive advantage?
A)A state-of-the art machine that a firm purchases from a supplier
B)A new product
C)A research and development process
D)A plant design
E)A new service

Question

Quizplus · Accepted Answer

A research and development process can lead to the creation of new products or services, improvements in existing products or services, and can create a culture of innovation within a company. This can provide a sustainable competitive advantage because it is difficult for competitors to replicate or imitate successful R&D processes. A state-of-the-art machine, a new product, a plant design, or a new service can be imitated by competitors or become outdated over time.

Which of the Following Is Most Likely to Be a Source