A servicescape can be used to accomplish all of the following marketing goals EXCEPT
A)communicating a new concept.
B)repositioning the service organization in the eyes of the target market.
C)attracting new market segments.
D)A servicescape can be used to accomplish all of these marketing goals.
E)A servicescape cannot be used to accomplish any of these marketing goals.

Question

Quizplus · Accepted Answer

A servicescape can be effectively used to communicate a new concept, reposition the service organization in the eyes of the target market and attract new market segments. These goals are achieved by creating an ambiance or environment that complements the services offered, making the customers feel comfortable and relaxed, which ultimately enhances customer satisfaction, loyalty and financial performance of the service organization.

A Servicescape Can Be Used to Accomplish All of the Following