To achieve marketing goals that rely on the service setting,organizations commonly focus their attention on
A)managing the tangible evidence.
B)frontstage versus backstage decisions.
C)experimenting with the service setting.
D)All of these activities are relied on when service organizations pursue marketing goals that depend on the service setting.
E)None of these activities is relied on when service organizations pursue marketing goals that depend on the service setting.

Question

Quizplus · Accepted Answer

When service organizations pursue marketing goals that depend on the service setting, they rely on managing the tangible evidence, making frontstage versus backstage decisions, and experimenting with the service setting. Therefore, option D is the correct answer.

To Achieve Marketing Goals That Rely on the Service Setting,organizations