The marketing manager of a local service organization recently decided to take steps to improve customer service.As consultant to the marketing manager,you suggested that advances in technology might be used to help empower customers.The marketing manager asked you to explain how technological advances can be used to empower the firm's customers.What is your response?
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Q28: COMPLETION QUESTIONS
Fully Interactive
Networking
World Wide Web (Web)
Customer Databases
Customer
Q29: What are challenges facing service marketers who
Q30: The owner of a service organization recently
Q31: COMPLETION QUESTIONS
Fully Interactive
Networking
World Wide Web (Web)
Customer Databases
Customer
Q32: Describe the role of technology in linking
Q34: COMPLETION QUESTIONS
Fully Interactive
Networking
World Wide Web (Web)
Customer Databases
Customer
Q35: Which,if any,of the following is NOT a
Q36: Which,if any,is NOT an appropriate guideline for
Q37: How has the availability of information enabled
Q38: How does technology help to empower service
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