According to Len Berry,great service companies measure service providers' performance,even though they do not reward their excellence.
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Q3: It is easy to predict and anticipate
Q4: Surveys cannot capture the experiential nature of
Q5: Management by walking around is an unobtrusive
Q6: Experimental field testing is used to evaluate
Q7: Obtrusive observation data collection occurs when the
Q9: Customer feedback cards are a type of
Q10: Service performance measurement seeks to understand the
Q11: When using an observational technique,service researchers must
Q12: A service failure occurs when a customer
Q13: Mystery shopping is an obtrusive method of
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