During a meeting of top management,the discussion turned to how customers evaluate products.One manager,who has several years of experience marketing physical goods,claimed that customers evaluate services in the same way that they evaluate physical goods.How would you respond to this manager? Explain your answer.
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Q39: The _ program,developed in Europe,is a quality
Q40: From a provider's perspective,service quality is defined
Q41: COMPLETION QUESTIONS
Customer Loyalty
Customer Delight
Perceived Service Quality
Service Delivery
Q42: COMPLETION QUESTIONS
Customer Loyalty
Customer Delight
Perceived Service Quality
Service Delivery
Q43: Describe the service quality gaps that can
Q45: COMPLETION QUESTIONS
Customer Loyalty
Customer Delight
Perceived Service Quality
Service Delivery
Q46: COMPLETION QUESTIONS
Customer Loyalty
Customer Delight
Perceived Service Quality
Service Delivery
Q47: Describe the chain of connections that link
Q48: Why is customer loyalty to a service
Q49: COMPLETION QUESTIONS
Customer Loyalty
Customer Delight
Perceived Service Quality
Service Delivery
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