Services marketing is not relevant to physical goods manufacturers.
Correct Answer:
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Q8: When distinguishing services marketing and physical goods
Q9: A service cannot be seen,touched,or held.
Q10: It is not possible for services to
Q11: There is one best way to classify
Q12: Interactive marketing is where the organization proves
Q14: Services involve the transfer of ownership to
Q15: Compared to physical goods,services are the dominant
Q16: A service is defined as a performance.
Q17: For many services,the customers are considered co-producers
Q18: Distinguishing service and physical goods along a
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