Top managers of Arctic Cruises are alarmed at the firm's latest income statement which shows a continuing decline in profits. In approaching this situation what is the first step management should take?
A) Make key personnel changes in the marketing department.
B) Do a better job of scheduling entertainment on the ships.
C) Train the ships employees in more courteous behaviour to customers.
D) Define the problem with an emphasis on the objective to be accomplished.
Correct Answer:
Verified
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