National advertising is sometimes limited to the top 100 markets in order to provide more punch per ad dollar.

Name: National advertising is sometimes limited to the top 100 markets in order to provide more punch per ad dollar.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

National advertising is advertising designed to reach all users of the product, whether consumers or industrial buyers. In some cases, national advertisers may restrict their expenditures to the top 100 markets. Therefore, the advertiser gets more punch per ad dollar.

National Advertising Is Sometimes Limited to the Top 100 Markets