Cooperative advertising is paid for by retailers and designed to reach industrial buyers.

Name: Cooperative advertising is paid for by retailers and designed to reach industrial buyers.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Cooperative, or co-op, advertising is advertising the retailer conducts with the cost paid for by the manufacturer or shared by the manufacturer and retailer. It is an attractive selling tool for the salesperson to give the buyer an advertising allowance to promote a firm's goods.

Cooperative Advertising Is Paid for by Retailers and Designed to Reach