Smith-Lockwood,a gift store,ran a half-page newspaper advertisement for Howard Miller brand clocks.Smith-Lockwood's Howard Miller supplier reimbursed the store's owner for the media cost.What type of advertising has most likely been used?

Question

Quizplus · Accepted Answer

Cooperative, or co-op, advertising is advertising the retailer conducts with the cost paid for by the manufacturer or shared by the manufacturer and retailer. Industrial ads are aimed at groups that purchase products for manufacturing.

Smith-Lockwood,a Gift Store,ran a Half-Page Newspaper Advertisement for Howard Miller